They also need to be able to draw direct connections between the needs and pain points of a prospect to specific ways the product or service can solve those issues. Generally speaking, an SDR is going to focus on qualifying potential leads and then moving them through the sales workflow. And while they sometimes close deals, that’s not the primary focus for an SDR. Being a sales development representative is both challenging and rewarding.

What does a sales development representative

Sales development representatives tend to work in the office with the sales team. However, since the COVID-19 pandemic began, many sales development representatives have been working from home. Suppose you feel like your sales team is struggling to find enough leads. In that case, you should consider hiring a sales development representative.


It also allows SDRs to automate their outreach and streamline the entire outreach process. SDRs call and email prospects, take them through the early stages of thesales pipeline, and get them ready to talk with a closer. The Key Performance Indicator is based on the number of qualified opportunities, or sales qualified leads they garner every month. At Cognism, sales development representative training takes three days. Thanks to the short schedule, you can take advantage of the energy and initial enthusiasm in the new job. Quick training doesn’t mean the SDR is thrown into the deep end, though.

What does a sales development representative

In addition to the hard skills we’ve reviewed, staying positive is a soft skill that can’t be learned in a book. If you’re flat or discouraged one day, it will translate over the phone and your prospect will pick up on your low energy. Let’s take a quick look at 3 of the must-have Sales Development Representative job tools that help increase sales representative’s productivity. Their primarily role is to take demos, send sales proposals, quotes, negotiate and close deals. So it’s key to have processes in place that ensure that you’re not promoted too soon or solely based on your KPS.


The general responsibilities are always the same, but the added responsibilities may differ from company to company depending on how their sales operation is set up. For outbound sales, the SDR focuses on contacting prospects that have had no prior contact with the company but seem like a good fit for your service. For inbound sales, the SDR is contacting prospects that have already shown interest in your service and established contact themselves. Once upon a time, a college degree and years of relevant experience were expected from all entry-level sales applicants.

SDRs are typically measured by how effectively they move leads through thesales pipeline. If you’re thinking about implementing sales development in your business, you need to understand what it takes for an SDR to succeed and be prepared to support them. Know how to get the right person in place, then consider using Pipedrive’s CRM to help them lay the groundwork for your company’s sales success. SDRs can set themselves apart from the competition with a gritty mindset, sales skills and buyer-persona knowledge. The right mindset is critical, having a never-say-die attitude to get things done and using creativity to make it happen.

A day in the life of an SDR

SDRs work behind the scenes to accelerate the sales process for others. SDRs should be able to identify and address specific challenges and issues. Voice communication lets SDRs have in-depth interactions with prospects. Phone outreach is the most challenging forum because it requires many skills, such as active listening, knowing how to overcome objections and self-confidence. To be a successful relationship-builder, you must be able to communicate with a wide variety of people across multiple channels. As an SDR, your job is to prime a prospect for the sale before turning them over to your account manager to close.

Inquisitive reps send the message their goal is not only to close a sale but genuinely get to the bottom of prospects’ challenges to solve them. The trait also helps them understand the product better and learn about the industry. The Sales development reps are focused on inbound lead qualification whereas the business development reps are focused on outbound leads. Being in the field of lead generation and managing inside sales, we understand the amount of effort that goes into creating a well oiled and efficient sales development process. We constantly see their hard work and witness the huge amount of effort to combat rejection, quota attainment and phone calls to people you barely know. So hiring lots of people just to increase output or productivity levels, won’t necessarily increase ROI.


This transformation is happening from the inside, where teams all across the organization are adapting to new ways of acquiring customers in a modern world. Today we’re focusing on the sales team and Sales Development Representatives in particular. The role of SDR is becoming more prominent in the business landscape, and with good reason.

Who is Kwame Appiah from Love Is Blind season 4? Sales Development Representative is also a professional photographer – Sportskeeda

Who is Kwame Appiah from Love Is Blind season 4? Sales Development Representative is also a professional photographer.

Posted: Tue, 21 Mar 2023 02:48:16 GMT [source]

Learn about the hard and soft skills that matter, with tips and insight to help you improve. When you’re reaching out to hundreds of leads, trying to record everything on paper or remember key details in your head is hard. A prospecting tool is a platform that helps you source and organize all your sales prospects.

Sales development representatives have to work hard to setup qualified leads and pass them on to sales executives to close the deals. Sales representatives also have to research about the prospect before getting in touch with them, follow up with the cold and warm leads and reply to the ones who have shown interest. Inbound sales prospecting Outbound sales prospecting Nurture leads who have shown interest in your solution and have already engaged with your company through its marketing channels. Reach out to potential customers who have never engaged with your company’s product or solution, i.e., cold prospecting. Now that you have a fair understanding of what is an SDR let’s take a look at their role, responsibilities and objectives.

What does a sales development representative

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